One Sentence That Binds: Program Charter

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The Story

One sentence sits at the front of the printed season brochure that goes out to every subscriber. Before it got there, an Intendant rewrote it twelve times and defended it three times in front of a board that nodded politely and kept asking questions anyway. That sentence is not marketing copy. It is a commitment she will be measured against twelve months later. Anyone curious what a program charter actually does should watch one being written.